Tomorrow afternoon I am flying from Denver, Colorado to Burbank, CA to work with an attorney in starting his new bankruptcy law firm. During the time I am away, I thought I would leave you with something to think about. When I return, I will write an article and tell you all about the law firm in Burbank and what was accomplished there.
THE QUESTION
I was recently asked: What is the greatest lesson you have learned that has helped you the most in building your business?
THE ANSWER
The greatest lesson I have learned is from making mistakes. I learned early on how to appreciate and use mistakes to my advantage. If I developed a product that generated little or no sales, I simply repackaged the product and sold it in various ways so that I could recoup some or all of my money. Did I ever lose money? Of course I did. Everyone does. But I simply accepted the loss as a payment on a lesson well learned and moved on.
Just like a good cook will make use of every possible ingredient in his or her kitchen to their advantage, a good business person will use every possible angle to utilize mistakes to their advantage. Of course there are a billion different ways to do that. It is not simply a matter of 1, 2, 3 or everyone in the world would be successful at building a business.
However, before I could even start trying new things so I could make mistakes and learn from them, I had to learn how to deal with the human emotion of FEAR. Fear is nothing more than an emotion. You do not need to pay a psychiatrist thousands of dollars for therapy to combat fear; and you do not need to pay money for medication that is supposed to rearrange the cells in your brain so that it functions differently in order to combat fear. The best tool I found to combat the emotion of fear is to ask myself: If I did such-and-such, what would happen? This way, I was able to face my fear and most of the time I discovered that fear was nothing more than fantasy.
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